Pepe Jeans London Logo — Pepe Jeans London is a British fashion brand . It was founded in 1973 by three brothers Nitin Shah, Arun Shah and Milan Shahit and today is one of the leading denim brands worldwide. Pepe Jeans and now produces alongside fashion lines for men, women and children as well as its own line of shoes.

The three brothers Nitin Shah, Arun Shah and Milan Shahit operated a fashion stall in the Portobello Road Market in West London. The nationality of the brothers, there are different indications: they are from Kenya or Nigeria come. In 1973 they founded in trendy Notting Hill , the “Sholemay Ltd”.. According to company information, the three wanted to “perfect jeans” have, standing out from the gray, anonymous mass of jeans, but they were nowhere. The three brothers then designed and produced their own models. After a successful business start they changed the name to the writable and easily noticeable name “Pepe Jeans”. Already in 1975 they sold their jeans at four London stores. In 1980, Pepe Jeans, the most successful jeans brand in the UK . From that time the company was known throughout Europe and expanded in 1989 after India .Today, Pepe in over 60 countries represented.

Like other multinational brands can also Pepe Jeans of its textiles companies produce, in countries with a relatively low wage levels are located. 2005, it came into the Turkish firm Turkuaz / Cakil, among other things, for Pepe Jeans produced protests for better working conditions. The 250 employees reported that they worked in conditions that violate the minimum standards of the International Labour Organisation ILO violated. The workers earned 210 euros a month, which is below the poverty line in Turkey. The working hours were 10 hours a day, 7 days a week. The managers of the company were encouraged to try to close the factory should be organized and the workers join a union.

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