Sephora Logo — Sephora is a chain of cosmetics founded in France in 1969 and acquired by the conglomerate LVMH, the first company in the world of luxury goods, based in Paris in 1997. The Sephora chain has over 750 stores in 21 countries. Markets more than 250 brands of makeup items, skin care products, fragrances, bath, hair products and beauty accessories, including also its own private label.

In 1999, Sephora launched its online shop Sephora.com available in 9 countries. Sephora is a combination of “sephos” which in Greek means “beauty” and the Greek version of Tzipporah (ציפורה), meaning “bird” (female) in Hebrew, and was the name of the wife of Moses in Exodus. The Sephora logo is an elongated vertical flame on a black background.

Sephora Beauty Insider is a rewards program that offers customers coupons, discounts and points for customers. The program is open to all Sephora customers and do not need to register. Each dollar equals one point, with a hundred points, a product deluxe sample size. Participants also receive a gift of sample size on his birthday. Cosmetics chain launched its own brand for makeup, bath products, among other beauty products. In April 2006, Sephora joined forces with JCPenney to sell cosmetics in its stores. The JCPenney version of Sephora as the concept is a store in another store. The first five “Sephoras within JCPenneys” opened in October 2006. These stores, smaller than the conventional size Sephora stores have a smaller selection.

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