ASICS Logo — ASICS Corporation is a company of Japanese sports clothing and equipment founded in 1949 in Kobe (Japan) of the labor under the name Kihachiro Onitsuka Tiger Onitsuka. The company has sales of approximately 1.6 billion euros and employs 5,200 people, distributed among 14 locations in Japan and 9 international subsidiaries.
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The company is in 2010 the fifth brand of athletic footwear in the world. The center of R & D is located in the headquarters in Kobe, from which all the technical innovations of the brand. The first shoe was developed in 1949 Onitsuka a basketball shoe. The brand has a good reputation among runners. More