Chanel Logo — Chanel SA , or simply Chanel is a luxurious house of fashion Paris , created in 1910 by designer Coco Chanel . The brand specializes in designing and making luxury items such as clothing haute couture , ready to wear , handbags , fragrances and cosmetics , among others. According to the magazine Forbes , the House of Chanel private company owned by Alain Wertheimer and Gerard Wertheimer who are the grandchildren of former Chanel partner Pierre Wertheimer. Today, Chanel has boutiques around the world in exclusive shopping districts, and conducts shows in major fashion capitals. Chanel items bearing the logo of the double C . The Chanel brand has become one of the biggest names in fashion couture. Coco Chanel used to live in the Hôtel Ritz Paris and his suite now named “Coco Chanel Suite.” More