Chivas Regal Logo — Chivas Regal is a brand of Scotch whiskey produced by the company Chivas Brothers, a subsidiary of Pernod Ricard. It was founded in 1801 in Aberdeen in Scotland and is based in the Distillery Strathisla near Keith in Speyside. Chivas Regal whiskey is more than 12 years of age the most sold in Europe and the area Asia Pacific.
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In 1801, two brothers, James and John Chivas, open a delicatessen at 13 King St, Aberdeen. They sell mainly luxury goods — coffee, exotic spices, French brandies or Caribbean rum — to wealthy clients. In 1842 Chivas Brothers was selected as the supplier of the royal family during the first visit of Queen Victoria at Balmoral Castle. The following year he receives mandate the official title of “Royal provider.” More