Jack Daniel’s Logo — Jack Daniel’s distillery is a brand of whiskey Tennessee U.S.. The distillation method is identical to bourbon in almost everything, and people often confuse them. The most notable difference is that Tennessee whiskey is filtered in sugar maple charcoal, giving it a unique flavor and aroma. Known for its square bottles and black label, the company, established in Lynchburg, Tennessee, was acquired by Brown-Forman Company in 1957.
jack daniels logo
The smoothing with charcoal is the process used to develop the Tennessee whiskey, like Jack Daniel’s. The process consists of passing very slowly freshly brewed whiskey through large containers completely filled with about 3 meters (10 feet) of sugar maple charcoal. The process takes 10 days and during this time the whiskey absorbs the essence of coal, which refines the drink and gives it a unique flavor and aroma. More