K-Swiss Logo — K-Swiss, Inc. is a shoe manufacturer in the United States . The company designs, develops and markets a range of shoes, sports shoes to sneakers . K-Swiss was founded in 1966 in Los Angeles founded by the Swiss brothers, Art and Ernie Brunner, for the tennis interested. After they had immigrated to the United States, they brought a completely leather existing tennis shoe on the market. Initially the company imported “Brunner Enterprises” tennis shoes from your company Künzli Swiss homeland. The novelty of the 5 strips of leather lacing and very successful. In 1972 the company was renamed K-Swiss, and shortly thereafter organized the production of its own. 1978 took over her sister Elsie Bianchi Brunner and her husband, the management of the factory.
K-Swiss Logo
1985 Steven Nichols tried that worked at Stride Rite, to convince his superiors to buy K-Swiss, but had no success. So he drove himself to a group of investors who purchased the company in 1987 for $ 20 million. Nichols described the classic K-Swiss model with white stripes on a brown leather as a “shoe of the 50s”. In the 1990s, Steven Nichols expanded the marketing budget for K-Swiss. By advertising increased the popularity of K-Swiss sharply. 2005, K-Swiss sales of 500 million U.S. dollars. The company is growing worldwide in 2006 and served in Europe more than 100 million U.S. dollars. Steven Nichols owns just over 22% of K-Swiss shares, his son David is the Vice Chairman of the Board since 1995. More