Logitech Logo — Logitech is a company dedicated to the electronics that manufactures peripherals for computers personal, mainly mice and keyboards. The company “Logitech” was founded in 1981 in Switzerland. Initially devoted to the production of mice OEM spreading rapidly to direct sales of peripherals for personal computers (PC). Currently the company generates sales of more than 1,000 million dollars a year, almost all by products such as mice, keyboards and video cameras cheap, under $ 100. Logitech earned his reputation as a technology innovator in the competitive business of personal computer peripherals.
logitech logo
Among other things, was the first company to introduce a mouse that would work with infrared light instead of the sphere, and the first to launch wireless mice and keyboards. Logitech apart from the competition for its continuous innovation (in 2003 introduced 91 new products), its prestigious brand and its strong presence in stores. Also important but less obvious to consumers, was the way the company set up its global value chain to reduce production costs while maintaining the values that underlie their differentiation. More