Rockstar Energy drink (founded in 1998) went to battle head-to-head with the energy drink leader at the time, Red Bull. It’s main marketing push was that the can (16oz instead of 8oz like Red Bull) was that you get twice the drink for the same price. The campaign proved to be successful and Rockstar quickly became one of the three biggest energy drinks in North America.

 

To appeal to a younger crowd, the company often hosts popular extreme sporting events and concerts. Perhaps the most popular one put on by Rockstar is the Mayhem Festival which is a metal and rock tour that travels through the USA in July and August. More

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Rockstar Energy Logo — Rockstar (or as the Rockstar logo ★ R) is an energy drink invented by Russell Weiner, son of Michael Savage in 2001. This drink is available in different sizes: 250 ml, 473 ml and 710 ml depending on the variety. Rockstar Energy Drink recently released the “Rockstar Energy Drink” (soft black) in 946 mL.

Diet version does not contain aspartame or maltodextrin. Instead, they use a blend of sucralose and acesulfame potassium (“Ace K”). Rockstar consumption is not recommended for children, pregnant women or those sensitive to caffeine. Based in Las Vegas, Rockstar Energy is the second leading energy drink in the world (behind Red Bull) and operates in over 20 countries. The group built its reputation by associating with many event and sports or extreme sports of skiing, as well as sponsoring several groups of heavy metal. More

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