Swatch Logo — Swatch Group is a Swiss watchmaker, and a signature Swiss watches .Although clocks were originally made of plastic, with movement of quartz and fun designs, today there are digital models, machines and metal. The Swatch was originally intended to recapture the basic level of the market that Swiss manufacturers had lost in the decade of 1970 in the hands of Japanese companies like Seiko or Citizen , of quartz clocks and LCD digital watches.
Compared to conventional watches, a Swatch was 80% cheaper to produce by using a fully automated assembly process and reducing the number of parts, of the usual 91 or more, only 51 components. The mechanical design was based on a previous watch, Delirium, which was the flatter the world by integrating the motherboard of the mechanism in the caseback. More