Swatch Logo — Swatch Group is a Swiss watchmaker, and a signature Swiss watches .Although clocks were originally made ​​of plastic, with movement of quartz and fun designs, today there are digital models, machines and metal. The Swatch was originally intended to recapture the basic level of the market that Swiss manufacturers had lost in the decade of 1970 in the hands of Japanese companies like Seiko or Citizen , of quartz clocks and LCD digital watches.

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Compared to conventional watches, a Swatch was 80% cheaper to produce by using a fully automated assembly process and reducing the number of parts, of the usual 91 or more, only 51 components. The mechanical design was based on a previous watch, Delirium, which was the flatter the world by integrating the motherboard of the mechanism in the caseback. More

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Yellow Pages Logo — In many countries, yellow pages, refer to a telephone directory for businesses organized by type of product or service. As the name suggests, in most cases the appearance of paper pages contain background yellow .

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The yellow pages are usually published in several volumes of paper (depending on the population of the area) each year and distributed free in all residences and places of business in a certain area (usually a city or county). Most listings are presented in small print black. The yellow pages publishers make profits by providing added values ​​such as the use of a larger text font to highlight, or by the use of advertising claims in the listings by category. Since the mid 1990’s with the introduction of printing using four color advertisements began to be made ​​in color. More

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Hallmark Logo — A Hallmark is a mark that is recorded in the objects made from precious metals as a guarantee of its purity. They are carved with a punch in the objects of gold, silver or platinum for a workshop or laboratory officially accredited for chemical purity Hallmark on metal samples. These marks are stamped in inconspicuous locations of the object and if that person has separate removable parts or as a lid, handles, etc., must be present in every part of noble metal.

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The legislation differs between countries and different traditions but generally consists of a mark indicating the purity or quality of metal. This can be added others such as the manufacturer, the regulator and in countries like France and Britain for dating a piece. At present there is an effort to standardize regulations in different countries to help control and international trade. More

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Virgin Group Logo — The Virgin Group ( Virgin Group in English), created by British billionaire Richard Branson , is a set of companies linked to various sectors of the consumer society, and present in many countries. The main feature of these companies is to use the Virgin brand, also carrying a standard image for all. Its activity started in the music world, when Richard Branson created Virgin Records, whose first publication was launched in the first group megastore Virgin Megastore in the 70’s in London . He quickly decided to expand its business in several areas, which led to the current diversity of the group.

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Business: Virgin Trains (privately owned railroads, UK), Virgin America (low cost airline, USA), Virgin Atlantic Airways (airline international flights, United Kingdom), Virgin Blue (low cost airline , Australia and New Zealand), Virgin Express (low cost airline, Belgium), Virgin Nigeria (airline, Nigeria).Business: Virgin Records (one of the largest music publishers worldwide, is now owned by EMI), V2 Records (record label), Virgin Radio (a popular radio in the UK), V Festival (organization of festivals Music, UK and USA), Virgin Megastore (large stores specializing in music, movies and video games). More

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BP (formerly of “British Petroleum”, today backronym for the slogan “beyond petroleum” ) is an international energy company headquartered in London, United Kingdom . CEO since 1 October 2010 , Robert Dudley , the Tony Hayward replaced. BP reported 2009 global revenues of 239 billion dollars and employed 80 300 people. Worldwide, 83 million daily barrels of oil equivalent support. Of these, 4 million barrels per day promotes BP (about 57 percent oil and about 43 percent natural gas ). The company has approximately 22,400 gas stations , serving 13 million customers daily.

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In Europe, BP Europe SE (prior to 1 January 2010 in Germany : German BP AG), a leader with its domestic retail network and in the lubricants market, which means under the brands Aral (petrol stations, lubricants) and Castrol occurs (lubricants). The company’s headquarters is in Hamburg , is CEO Uwe Franke . 2010 BP recorded in SE Europe, Germany has an annual turnover of more than 44 billion euros (nearly 32 billion euros in non-energy tax). In Germany, more than 5,100 people at BP are active. BP has the second largest refinery system in Germany In addition, Germany is a world of three BP-research sites. Research in Bochum 70 employees, for example in the development of new fuels. More

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Shell Logo — The Royal Dutch Shell is a company of hydrocarbons Anglo — Dutch which has interests in sectors oil , the natural gas and refining of gasoline . It is one of the largest multinationals in the world, and one of the four largest in the oil industry with BP , ExxonMobil and Total . In 2009 the magazine Fortune ranked the company the more money flow in the world. And in the 2011 edition, ranked second right after Walmart.

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The origin of the Shell brand is linked to the origins of the Shell Transport and Trading Company . In 1833 the founder’s father, also named Marcus Samuel, founded an important business to sell seashells to collectors in London . When collecting specimens of sea shells in the area of the Caspian Sea in 1892 , the younger Samuel realized there was potential in exporting lamp oil from the region and commissioned the first ship built to carry oil in the world, Murex , to enter this market. For 1907 , the company had a fleet of tankers. More

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