Club Penguin Logo — Club Penguin is a massively multiplayer online game involving a virtual world that contains a variety of games and activities developed by Club Penguin Entertainment (New Horizon Interactive). Use the penguins as main characters in the game, where they can walk, talk, play minigames and participate in activities with other players in a virtual place covered with snow. Having been tested in its beta phase, Club Penguin was opened on October 24, 2005, and since then has expanded to form a large online community until, in late 2007, has stated that this game has more than twelve million accounts.

Although they have free memberships available, the main source of income is made ​​up of paid memberships that allow users to access additional features such as buying clothes, furniture and pets (called puffles) for penguins. The success of Club Penguin New Horizon was caused subsequently acquired by The Walt Disney Company in August 2007 in the amount of $ 350 million, plus a bonus of another 350 million to reach some objectives for 2009.

Club Penguin was developed and was launched on October 24, 2005 when Lance Priebe and Lane Merrifield, employees at New Horizon Productions (which became New Horizon Interactive in 2005) in Kelowna, British Columbia, saw the need to create “social networks for children”, so they decided to build Club Penguin when they were unsuccessful in finding” something that has some social components, but surely, and not just marketed as safe “for their own children. Merrifield and Priebe approached the employee David Krysko with the idea of creating a spin to develop the new product.

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