Converse Logo — Converse is an American of shoes keeping operations since the early twentieth century . The rubber shoe manufacturer Converse Marquis Mills opened its first factory in Malden , Massachusetts , in 1908 . Simple designs and comfortable Converse soon gained many followers, but it was a decade later when he began his real boom , to include the canvas in the manufacture of their products, since they became much more resistant and suitable for basketball , sports that adopted as their shoes officers. And it was a basketball figure who would become the stamp and image of Converse over the next 50 years : Chuck Taylor , star of the time who always showed their preference for these shoes and not only became the ambassador who took Converse image on all sides of the world and the United States until his death in 1969 , but even from 1923 adopted them as his own to see a patch with his name and symbol on the ankle area of the shoes. From that point, the line would be known as Converse Chuck Taylor All Star , but people just call them all star. With the professionalization of the NBA , the demands of increased and Converse teams had to leave his classic black and white to suit the new times and provide colorful and eye-catching designs that require professional franchises. They even had to increase the material and introduced the vinyl and leather for the sake of its survival as a brand and remain the favorites of America .

With the launch of new lines such as Jack Purcell and Heritage , Converse dominated the market in the 70’s and 80’s. His aggressive and intentional advertising placed them as the shoes are everywhere , according to the popular commercial that featured Larry Bird and Magic Johnson. However, things are not going so well: the emergence of Nike , Reebok and Adidas in the United States represented a competition for which the company was not prepared. Currently there are several carvings and models. The 8 in July of 2003 the company accepted an offer of $ 3.5 billion that Nike offered. The brand moved its manufacturing operations to some factories in Asia, but continued with the spirit that characterizes it to be unique, and even special editions are also a limited time which no longer re-produce.

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