Prada Logo – Prada is an Italian fashion company. Founded by Mario Prada in 1913 as Fratelli Prada (Italian: Prada Brothers), the firm changed radically with the arrival in the management of Miuccia Prada, granddaughter of the founder, in 1978. Under the direction of Miuccia, which was a local business and leather became a few years in international fashion firm. The first prêt-à-porter Prada was launched in the autumn-winter of 1989. The firm launched low-cost collection in 1992 Miu Miu, Fendi and acquired in the early 90’s, a firm that later sold to LVMH in a period of financial difficulties.

In the field of architectural, Prada has commissioned the design of its new stores in New York, San Francisco and Los Angeles to study architecture Dutch OMA / Rem Koolhaas. The house was founded by Mario Prada in 1913 Prada. Engaged in the manufacture and sale of trunks, bags, suitcases and shoes on his two stores in Milan, soon got to have a portfolio of clients in Europe and USA. Later, with the increase in air travel, Prada bags, often made up with a sturdy but bulky and heavy walrus skin, seemed to fit the needs of travelers, which is why Prada concentrated on accessory design, bags Hand and exquisite leather bags and waterproof. In 1978 begins its decisive stage. Miuccia, Mario’s granddaughter, took command of the company. Miuccia Prada had a degree in Political Science plus five years he studied acting at the Teatro Piccolo in Milan. Although preparation did not seem appropriate, had a new aesthetic sense and according to some, infallible. By then, the brand still produced mainly leather goods, and capeaba several years of economic hardship. Competition with other firms in similar fashion as Gucci, had hurt a lot. Miuccia turned over to the situation by changing the trajectory of the house, taking the sector of ready-to-wear luxury. At the time, Miuccia married Patrizio Bertelli, who is responsible for managing the business, allowing his wife to engage in the formulation of a new aesthetic Prada.

Miuccia had been making black waterproof backpacks since 1970 from a nylon fiber called Pocono, and this led him to submit, in 1985, which would be the classic Prada handbag, black nylon, plain and simple. The first icon of the brand in its new stage. He was a robust and functional bag, but with style. The high price that was offered for sale like a challenge, he won: imitations soon appeared that they increased the demand of the original. In 1989, Miuccia presented the first collection of prêt-à-porter garments of sober elegance in its simplicity, where the highlight was the clean lines and basic colors, but always with high quality plush fabrics. The fashion critic approved the proposal and Prada’s popularity skyrocketed.

In the early twentieth century 90 Prada achieved a place among the leading fashion brands through impeccable clothing attractive, never obvious or too easy, and some bold accessories, sophisticated and quality. Luxurious fabrics, styles designed yet simple, control of nature’s own colors, like black, brown, gray, green and cream, all of which is shaping the image of Prada. The result was attractive but did not succumb to the “sexy-chic” that banked in excess of revealing too much skin. Prada has achieved something very difficult to achieve, be a world famous brand while emanating an aura of exclusivity that comes not only from their high prices, so emblematic meets the slippery concepts of “ultrachic”, “alternative” “intellectual” and “marked trend” at the same time, season after season. Prada Miuccia all from that endorsed it.

In 1992 Miuccia brought to light the brand Miu Miu, the affectionate name that he spent as a child. Understood as a second line of Prada, more economic, aimed at a younger audience or informal. Forms loose, earthy colors and patterns differ from the Prada, but simple designs and some respect for a classic look of relate it to the parent firm, with its everlasting quality textiles. The movie “The Devil Wears Prada” (“The Devil Wears Prada”) in 2006, starring Meryl Streep and Anne Hathaway, seemed to give a bonus of mass popularity, but neither the film nor the novel that inspired maintain any relationship with the brand and the choice of “Prada” in the title purely print looking a touch of class and exclusivity. The house has undertaken in recent years, several projects related to artistic experimentation and their patronage.

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