Speedo Logo — Speedo is a manufacturer of swimwear that began in Bondi Beach in Sydney, Australia. Speedo is the largest seller in the world of swimwear brand and manufactures products for both everyday use and for competitive swimming. His trademark is a red boomerang. Today the company is based in Nottingham, England, and belongs to Pentland Group based in London.

The company was founded in 1914 by Alexander MacRae manufacturer as McRae Hosiery Manufacturers, then MacRae Knitting Mills. In an effort to expand its business in swimsuits. In 1928 the name Speedo was adopted after the firm developed its design swimsuits Racerback, Making one of the first designs specifically athletic. The name was given by Captain Jim Parsons who won a company competition with the slogan “Speed ​​on in your Speedos.”

Although Speedo still manufactures the traditional briefs, jammers, and racerback designs that made it famous, the latest designs incorporate competitive swimwear suits that provide greater coverage to the arms, legs, and the rest of the body to complete the the top. Their high quality suits are priced at around $ 300 for models II and Fastskin FS Pro Series The company continues to manufacture swimwear occasional use, goggles, earplugs, swim caps, towels, robes, clothes, watches, sandals, beach volleyball and triathlon products, lifeguard, and supplies for monitors of both amateur and competitive swimming. In March 2007 in an attempt to appeal to a younger audience, Speedo collaboration with Japanese brand Comme des Garcons gave the British retailer Topshop fashion with a collection of classic Speedo women.

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