TAG Heuer Logo — TAG Heuer is a Swiss manufacturer of luxury watches, specializing in sports watches and chronographs, with a strong link with the automotive world. Part of the luxury goods company LVMH, like Zenith and Hublot. The company motto is “Swiss Avant-Garde Since 1860″ (Vanguard Switzerland since 1860).

The company was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. His first chronograph was patented in 1882 and in 1887 Heuer patented the “oscillating pinion” still used in mechanical chronographs. In 1911 Heuer patented the first chronograph on board for automobiles and aviation, “Time of Trip”. In 1914 introduced the first wrist chronograph in 1916 and introduced the Micrograph, the first chronograph that would measure hundredths of a second. The Olympics in Antwerp, Paris and Amsterdam are timed with instruments of the firm.

In 1932 introduced the “Autavia”, a chronograph for automobiles and aviation, which would become an important line in the brand. Also between 1935 and 1940 would chronographs for pilots of the Luftwaffe, known as “Flieger”. After the war, were modeled with triple calendar (day, date and month). In 1958 a new series of watches would board that were in production until the early ’80s. They would also make instruments for timing sports events such as skiing or motor tests, including Formula 1.

The company was acquired in 1985 Heuer TAG (Techniques d’Avant Garde), manufacturers of high-tech components as ceramic turbochargers for Formula 1 cars, and owned by Saudi businessman Mansour Ojjeh, also owner of the team of F-1 Team McLaren. The watch company was renamed TAG-Heuer. In 1999, TAG Heuer sold 50.1% of its shares to luxury goods group LVMH for CHF 1,150 million, $ 739 million. Today is one of the luxury watch companies best known and popular. The main lines are Formula One, Kirium, Aquaracer, Link, Autavia, Carrera, Monaco and Grand Carrera. It also manufactures eyeglasses, mobile and timing instruments.

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