Tissot Logo — Tissot watch is a Swiss founded in 1853, belonging to the Swatch. Tissot was founded by the watchmaker Charles-Felicien Tissot in 1853, and his son Charles-Emile established the factory in Le Locle, which is located on today’s signing. The same year of its foundation was the first pocket watch produced in series.

Economic difficulties occurred during the First World War had just made ​​in 1925 merged with the Omega company, to form the group SSIH watchmaker in Geneva. Paul-Emile Brandt, director of Omega, would lead the group. In 1930 introduced the first anti-magnetic watch the market and in 1944 released his first machine. Under Brandt’s leadership, and from 1955 to Joseph Reiser, the group SSIH continued to grow, creating or absorbing about 50 companies. In the sixties, launches Tissot PRS model, inspired by the automotive world, yet in production, and an icon of the firm. And in 1971 introduced the first commercial watch with plastic case.

In the ’70s, was the first producer SSIH Swiss watch and the third world. However, the crisis of the ’70s and the emergence of Japanese competition with companies like Seiko or Citizen, the emergence of cheaper quartz watches and digital LCD made the Swiss watch industry had just stagger and SIHH repossessed by banks in 1981. Seiko tried to take over the company, but the talks failed.

The other major Swiss watch group, Allgemeine Schweizerische Uhrenindustrie AG (ASUAG), also walked in trouble. ASUAG owned several brands like Longines, Rado, Certina and Mido, but also owner of ebauche, the leading Swiss manufacturer of movements also result from the merger of several manufacturers. After drastic financial restructuring, the two companies merged in the group-SSIH ASUAG in 1983. Two years later, the creator of Swatch, Nicolas Hayek, took control of the company, joining it with Swatch and forming SMH, renamed in 1998 as the Swatch Group.

It was the first brand that made ​​a clock plastic, one wood and one of stone. In recent years it has developed the technology of glass touch or “T-Touch technology.” Several of their models have a crystal coated sapphire touch. Its features include compass, barometer, altimeter, thermometer and chronograph. In some models “T-Touch” Tissot’s engineers have included connection to the Internet and others who have incorporated thermal sensors to protect the device by certain temperatures.

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