Electrolux Logo — Founded in 1910 under the name AB Elektromekaniska and after its merger with Lux AB in 1919, Electrolux is a Swedish world leader in the appliance. The group sells each year, in over 150 countries, 40 million products for household and professional through to brands like Electrolux, AEG -Electrolux, Zanussi, Eureka, Arthur Martin and Frigidaire.
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In 2009, Electrolux employs 51,000 people for a turnover of over 109 billion SEK. The group has 22 production plants in Europe and occupies 28% of the global household appliances. Its main competitor is the American Whirlpool. Electrolux was founded in 1910 under the name of Elektromekaniska AB and took the name to Elektrolux after merging with Lux in 1919. The name was spelled Electrolux from 1957. The company became a holding company in 1928 and, under the direction of Hans Werthen, Electrolux grew rapidly during the 1970s. More