Yonex Logo — Yonex Company, Limited founded in 1946, is a company Japan based in Tokyo, specializing in items of sports. In 1946, Minoru Yoneyama founded the Yoneyama Company, Ltd.., a company that produces floats timber and fishing nets. Its craft production in wood prosperous few years until the modern advances, including floats in plastic, forces the company to stop production. At this point, frustrated to be set aside by the latest technology, Yoneyama promised not to fall behind technologically. Thus, he began an engagement which ultimately led to breakthroughs in the world of golf, the tennis, and badminton. Building on the strengths of wooden handicrafts, the company operates in the manufacture of rackets of badminton under the name of other brands.
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In 1961, the first racket of badminton brand Yoneyama is introduced. Two years later, Yoneyama Trading, Ltd.. was created in Tokyo to distribute rackets at International. The commitment of society to innovation has attracted considerable attention in 1968 when Yoneyama introduced the first racket of badminton in aluminum, the “# 7000″. In 1969, the company diversified its production and launches into the industry rackets of tennis. More