Yonex Logo — Yonex Company, Limited founded in 1946, is a company Japan based in Tokyo, specializing in items of sports. In 1946, Minoru Yoneyama founded the Yoneyama Company, Ltd.., a company that produces floats timber and fishing nets. Its craft production in wood prosperous few years until the modern advances, including floats in plastic, forces the company to stop production. At this point, frustrated to be set aside by the latest technology, Yoneyama promised not to fall behind technologically. Thus, he began an engagement which ultimately led to breakthroughs in the world of golf, the tennis, and badminton. Building on the strengths of wooden handicrafts, the company operates in the manufacture of rackets of badminton under the name of other brands.

In 1961, the first racket of badminton brand Yoneyama is introduced. Two years later, Yoneyama Trading, Ltd.. was created in Tokyo to distribute rackets at International. The commitment of society to innovation has attracted considerable attention in 1968 when Yoneyama introduced the first racket of badminton in aluminum, the “# 7000″. In 1969, the company diversified its production and launches into the industry rackets of tennis.

In 1973, the company presents its new logo with the color combinations blue and green. A year later, the company name change and officially became Yonex. In 1980, Yonex introduced the first lightweight racquet, the “Carbonex 8″. Two years later, following the proper use of lightweight materials to build racquets, Yonex began exploring similar applications in golf clubs. In 1984, Yonex became the official sponsor of the All England Badminton Championships (Open in England).

Building on the success of the isometric design in tennis, Yonex introduced in 1992 the first badminton racket isometric widebody, the “Isometric 500″. Yonex became the supplier of badminton official Olympics of 1992, in 1996, of 2000, of 2004 and those in Beijing in 2008 where 24 badminton medals were obtained with Yonex equipment, a feat no other sports manufacturer has achieved. In 2009, Yonex launched the “ArcSaber Z-Slash”, the first of a new generation of rackets. A year later, during tests in the Metropolitan Gymanasium of Tokyo, the speed of a spike of Malaysian Tan Boon Heong was recorded at 421 km/h. The speed record was certified by Guinness World Records on 8 March 2010 as the fastest smash in history.

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