Under Armour Logo — Under Armour is a company of sportswear and sports shoes, based in the United States. It was founded on January 29, 1990 by Kevin Plank. Under Armour is characterized by the production of tight clothing specially designed for use under sportswear. Currently sponsoring four sports clubs in football of Mexico and one in Germany, Colombia and Greece.

Under Armour was originally founded under the name PK Sports in 1996 by Kevin Plank, who then served as a player in football at the University of Maryland. Kevin began producing clothing to be tired of having to change their shirts soaked with sweat after the end of a match, that was how he began designing sportswear absorbent in the basement of the house of his grandmother. In 1996, Under Armour had generated $ 17,000 of revenue and a year later its production surged to $ 100,000, was when Plank decided to purchase a factory in Ohio to increase the production of shirts.

The popularity of the brand in the United States increased with the emergence of quarterback Jeff George photo of a T-shirt Under Armour’. The first sale important business came when an administrator of the Georgia Tech team conducted a Plank order of 350 shirts. The brand began to expand more and more about the U.S. territory and gained prestige when actor Jamie Foxx appeared in the movie Any Given Sunday using a suspensory Under Armour shirt. This was because during the production of the film, Plank sent samples of their shirts to the team locker room, they were convinced that purchased products and Plank. In 1998 Under Armour finally was put on the payroll.

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