Absolut Vodka Logo — Absolut Vodka is a type of vodka original Swedish. It was introduced by the entrepreneur Lars Olsson Smith in 1879, in a village called Åhus, the Swedish region of Skåne. Sold in bottles of 700 ml or 1000 ml and in particular packs, with a graduation of 40% Alcohol. Today is the third white drink after Bacardi and Smirnoff, with market in more than 120 countries, and of great importance in the U.S., where 20% of vodka imported there is Absolut.

It all started in Åhus, a town in southern Sweden. It is said that Lars Olsson Smith inherited control of much of the production of Swedish vodka. During the nineteenth century developed a process to distill spirits from wheat, called rectification, a method still used today.

Without knowing it, to create the Absolut Rent Bränvin (absolute vodka puree), Olsson Smith invented what one hundred years later became known as Absolut. The Swedish vodka started shipping in 1879. While many advertisers Swedes broke his head wondering what type of packaging used to market the product, Peter Ekelund, Lars Börje Carlsson and Gunnar Broman, agency Carlsson and Broman, found the solution:

A fully transparent bottle, no label, engraved with the letters above to see through it. With silver accents and a photo of its founder Lars Olsson Smith. was clearly a medicinal syrup bottle! Gunnar Broman to see the Swedish medicine bottle had the great idea of bottling the vodka packaging, after all, in the centuries XVI and XVII, the vodka was marketed as a drug that promised to cure many ills.

The bottle of Absolut Vodka was born. This bottle is now one of the great designs of history and a masterpiece of design in glass. There was the first edition of Absolute Pure Vodka export the April 17th of 1979. Two months later sold for the first time outside Sweden, the United States, in Boston. But it was essential to establish good communication and publicity campaign in the U.S., went to TBWA agency, where Geoff Hayes, gave birth to one of the most enduring campaigns in advertising history. The original name of the bottle was “Absolute Pure Vodka”, but in America, not possible to record words like “Absolute” or “Pure” for a trademark, so this was limited to “Absolut Vodka”.

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