Kodak Logo — Eastman Kodak Company (popularly known as Kodak) is a multinational company engaged in the design, production and marketing of photographic equipment. The current company has its antecedent in the Eastman Dry Plate Company founded by inventor George Eastman and businessman Henry Strong in 1881 . On January 19, 2012 entered into an arrangement with creditors . The choice of the word Kodak to name the company seems to be justified by purely commercial reasons, since it is easy to pronounce in all languages. George Eastman said he had always taken the word of the language of young children, there is also a second hypothesis says that it was two syllables, two sounds of his first camera.

Its commercial success was the introduction of the reel of paper in the market in 1888 , prompting the replacement of the glass plates used so far, and the launch in the same year as the camera Kodak 100 Vista , which 100 photos using circular reels and whose campaign promoting coined the phrase “You press the button, we do the rest.” Later, he released the reel of film that finally allowed to use a protection removal and placement sunlight. Other cameras were famous Kodak Brownie and Kodak Instamatic .

In addition to his Kodak camera has to be one of the major suppliers of photographic film for amateur and professional sectors. Today, after a period of economic crisis, has decided to refocus its business to digital photography , which has raised doubts about whether to keep the production of traditional cameras, film and other products. After losing a battle for the patent of the picture instantly with Polaroid , Kodak left the instant camera market in the year 1986 .

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