Amstrad Logo — Amstrad is an electronics manufacturer based in Brentwood , Essex , England , founded in 1968 by Sir Alan Michael Sugar in the United Kingdom . The name is a contraction of A lan M ichael SUgar Trad ing. He entered the London Stock Exchange in 1980 . At the end of the decade of 1980 Amstrad managed to take 25% of the PC market in Europe . In 2006 the main business area is manufacturing Amstrad receivers Interactive TV Sky .
In July 2007, BSkyB announced the purchase of Amstrad for £ 125m. BSkyB has been the main customer of Amstrad, representing 75% of sales in its sector of Set-Top-Boxes. Amstrad has been a supplier of BSkyB since 1988. On July 2, 2008 Alan Sugar leaves the presidency of the company.