Nikon Logo — Nikon Corporation (or Nikon, Nikon Corp.) is a joint Japanese founded in 1917, currently one of the leaders in the field of photography and optics. Produces cameras, binoculars, microscopes, and measuring instruments.

The company was founded in 1917 under the name Nippon Kogaku Kogyo (日本光学工业株式会社), resulting from the merger of two leading companies in the field of optics. The company specialized in the construction of lenses and precision instruments for photo cameras, binoculars, microscopes and measuring instruments. During World War II became a supplier Nikon binoculars, periscopes and other optical instruments for the Japanese army, and grew to industrial establishments with 19 employees and 23000. After the end of the war, he returned to civilian production, reducing to a single factory and 1400 employees. In 1946 was named Nikon, union Nippon Kogaku (“Japan Optical”) with the word Ikon, a reference to the Zeiss.

Among the most famous of the Nikon may be mentioned objectives Nikkor, cameras SLR Series F, underwater cameras Nikonos and, recently, the D series digital SLR or DSLR. The series D (especially models such as Nikon D300, Nikon D90 and Nikon D40) along the series Coolpix, have contributed significantly to the popularity of digital photography among beginners and semi-professionals.

The main competitors of the Nikon may be cited Canon Inc., Olympus, Sony, Lumix. In particular, Nikon and Canon are disputing a significant portion of the novice photographer, paraprofessionals and professionals. While Nikon has now begun to play hard with your new D300 and D3 series left the brand in a good position. In the case of the D3 professional camera being sold in series which makes 11 fps bursts, is the second fastest after the Canon 1D-X with 14 fps.

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