EA Sports Logo — Electronic Arts (usually abbreviated as AD ) is a U.S. developer and publisher of video games for PC and consoles founded by Trip Hawkins . It is the first in the area called third party , ie licensee to produce games consoles of other companies, is headquartered in Redwood City, California. He studied in several cities in the United States , in Canada , Japan and England . It has several subsidiaries, such as EA Sports , in charge of sports simulators, EA Games for the other games, and acquired subsidiaries for as long as Maxis , among others. Electronic Arts also has the largest distribution of the world in this sector, is based in countries as diverse as Brazil, Poland and the Czech Republic is one of the few Western companies own distribution of video games in Japan.

Founded in 1983, was a producer indiscreet gambling, it was decided to specialize in this area with games suitable for the support, such as gender and military strategies. In the early 90’s he started producing massive sports simulators and decided to produce console, with Sega Mega Drive and Super Nintendo , the platforms where the company won more games in the mid-90. The company’s revenue soared due to an aggressive advertising and licensing, for example in 1994 took the FIFA International Soccer, the first sports simulation with real player names and team costumes, which gave very popular and a never-ending saga that banished the other competitors if we except the sagas of International Super Star Soccer , Pro Evolution Soccer and Winning Eleven from Konami .

In the second half of the 90’s, began to produce many sports games, racing strategies for the Sony Play Station , which was also produced more games for the short-lived Panasonic 3DO , also supported more timidly Nintendo 64 and Sega Saturn . Surprisingly not pulled a single game for Dreamcast (formerly actively supported all Sega consoles). In the new generation of first century, EA decided to support all platforms: Xbox , Playstation 2 and Gamecube , while the PC side. This huge production for home console contrasts with the limited release for portable machines and fewer of Arcade , throughout the history of the company.

In 1997 acquired Maxis , a development studio led by Will Wright and creators of the franchise SimCity . After acquiring the studio redesign SimCity 3000 and achieved great success in sales. A year later Maxis created Sims and its seven expansions, its flagship product and considered the best selling PC game of all time. In 2004, after moving to Maxis EA headquarters in Redwood City, released The Sims 2.

In 2005 obtained the exclusive license of the NFL American football, tried the same with the basketball league NBA , but this time without success, he bought several companies in the sector as the Criterion programming group and try to buy Ubisoft , Europe’s largest and one of the largest in the world, not achieved by the negative of their owners. In July 2011 the company announced the purchase from company PopCap Games which is a developer of mobile games, tablets, computers and websites for the value of $ 650 million and 100 million more for managers from PopCap . The renowned company had created titles such as Plants vs. Zombies , Zuma and Bejeweled .

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