Tropicana Logo — Tropicana is a company agribusiness American Group PepsiCo specialized in the field of fruit juice. It is also the brand name under which its products are sold. The company was founded in 1947 by Anthony T. Rossi, an immigrant Italian, originally with 50 employees. Based in Bradenton in Florida (USA), Tropicana has approximately 8,000 employees worldwide in 2004. It is today the largest producer and distributor of fruit juice in the world.
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In 1921, New York, stepped off a ship from Naples, a Sicilian immigrant, Antony Rossi. The mathematician and engineer has revealed a particularly brilliant entrepreneur who has accomplished his dream “to show the world the wealth of Florida oranges.” After managing a small grocery, Antonio from Florida, an area known for the quality of its citrus. Rossi will first creates gift boxes of citrus fruit sold in department stores Macy’s and Gimbel’s in New York. These boxes are becoming quite popular and financially profitable. Sensing a latent demand of citrus throughout the year, Rossi purchased in 1947 a small manufacturing company of orange juice in Bradenton, Florida. More