Bad Boy Records Logo — It is the record division of the business empire Bad Boy Entertainment, established in 1989 in New York by the rapper / producer Sean Combs, known then as Puff Daddy, now as P. Diddy, whose business and branch out on several fronts: publishing songs, audiovisual production, management, clothing line, restaurants. Puffy led to the founding of Bad Boy Records after a meteoric rise in Uptown Records, where the practices went on to become a great manager.
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The first appearance in Bad Boy was Craig Mack with his “Flava in Ya Ear”, back in 1991. But the referent and the figure which has been linked to the label always has been Notorious BIG, who was killed in 1997. His first album, Ready To Die (1989) but this album under the label Puff Daddy Records is considered one of the greatest albums of the genre’s history, with bombings classics like “Big Poppa” and “Juicy.” The second of Biggie, Life After Death reaped significant levels and is a very respected within the circle rapper. With 28 million copies sold is the best-selling album in the history of hip hop.
In 1996, Bad Boy Records buys half of Arista Records in 2005, Warner Music Group sold the remainder of his record contract with Universal Records. Today, the seal distriubuye through WMG’s Atlantic Records, forming more than a record label, Bad Boy Entertainment Sean Diddy Combs which is CEO and president.
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