Airbnb (www.airbnb.com) is an online market place that allows host users to make their own homes available to travelling guests. The pace that it grew at in it’s initial five years was quite remarkable. It now has over three million lodging listings available across the globe as the site is now in its eighth year of operation.

The airbnb logo is very simple and extremely easy to recognize. It uses a single color throughout and is easily identified by either part of its logo; both the symbol/icon and the text can be used interchangeably and it still has a strong brand recognition.

Perhaps one of the best parts about the airbnb logo design is that the symbol is vague enough that it can be left to interpretation. It somewhat resembles a dwelling place like a hut or teepee but it is not immediately obvious as to what it must represent. Still, it has become one of the most recognized brands on the Internet today. The logo also looks great in different colors or used a wallpaper for a computer or tablet.

 

 

Hotel Logo, Internet Logo, Technology Logo ⋅ airbnb, travel ⋅

TSA Stores Inc., also known as The Sports Authority, is a sporting goods chain that started in Florida in the late 1980’s. It is now based out of Englewood Colorado after the company merged in 2003 with Gart Sports, Sportmart and Oshman’s. The company was listed publicly for a number of years but due to a leveraged buyout in 2006 the company is now listed privately and no longer reports to the SEC.

Sports Authority started a new brand in 2010 called “S.A. Elite” which has a smaller footprint and caters to higher end sports apparel and accessories. The company has also solidified it’s brand in the Colorado region by purchasing the naming rights to the previously named Mile High Stadium where the Denver Broncos play their home games. More

Industry Logo, Sport Logo ⋅

Based out of San Francisco, California, Uber shook up the transportation industry by connecting drivers to customers via a smartphone app. The service is now used in over 200 cities world wide and has invited many copy-cats to the scene.

Originally, Uber only offered luxury black cars as they were targeting a specific clientele at some of the most upscale cities across the globe. They now offer three different tiers of service but have retained their original black car service. For example, if one were required to show up at a pristine business meeting, it might look odd or even bad taste to arrive in a yellow taxi, but showing up in a classy black car with a private driver speaks an entirely different message. It was a market that had been completely untapped up until Uber arrived on the scene. More

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Forever 21 is a privately held apparel company based out of the Fashion District in Los Angeles, California. It is an incredible story how they started out with just one single store in Los Angeles in 1984 and now operate nearly 500 stores both in the USA and abroad.

 

The company was founded by Christian owners and has taken criticism in the United States for their unashamed Christian stance as well as Christian words/phrases printed on some of their products. Possibly due to this and many other factors, Forever 21 faced a slew of employee lawsuits and copyright allegations but after all was said and done, none of them ever stuck. More

Fashion Logo ⋅ f21, forever 21 ⋅

Rockstar Energy drink (founded in 1998) went to battle head-to-head with the energy drink leader at the time, Red Bull. It’s main marketing push was that the can (16oz instead of 8oz like Red Bull) was that you get twice the drink for the same price. The campaign proved to be successful and Rockstar quickly became one of the three biggest energy drinks in North America.

 

To appeal to a younger crowd, the company often hosts popular extreme sporting events and concerts. Perhaps the most popular one put on by Rockstar is the Mayhem Festival which is a metal and rock tour that travels through the USA in July and August. More

Food & Drink Logo ⋅ rockstar, Rockstar Energy Logo ⋅

One of the most recognized logos in the modern world and certainly the most recognized logo in the tech industry has recently undergone a pretty major over haul. It is the Microsoft Windows logo. In a huge marketing campaign, Microsoft has re-branded many of its products to a newer, flatter logo that matches the style of the new Windows 8 operating System.

The same basic elements of the old logo still exist and have almost always included the red, green, blue, and yellow shapes that abstractly represent a real window (this is known as skeumorphism in design terms). Much like its biggest competitor, Apple, the two companies have always taken a more literal approach with their logos and have chosen to represent their brands with real objects rather than an abstract concept which has become more popular today in the tech industry. More

Technology Logo ⋅ microsoft, windows ⋅