Kool-Aid Logo — Kool-Aid is the brand of flavored powdered mix to make drinks, the company owned by Kraft Foods. Invented in 1927 by Edwin Perkins, is known as the official soft drink of Nebraska. Kool-Aid was invented by Edwin Perkins and his wife Kitty in Hastings, Nebraska, United States. All experiments were performed in the kitchen of his mother. The predecessor of this mixture was a liquid concentrate called Fruit Smack.
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Perkins discovered in 1927 how to remove the liquid, leaving only dust, thereby reducing shipping costs. This powder was named Kool Ade and then Kool-Aid, and was traded in on the price of 10 cents in U.S. dollars. Kool-Aid brand was registered in 1928. Due to increased product demand, Perkins moved his production to Chicago (Illinois) in 1931, to improve distribution. After the Second World War, demand increased and 1950, there were nearly a million packets a day.
In 1953, Perkins sold the brand to General Foods, soon after the advertising was introduced in the popular “smiling mug.” Kraft Foods later acquired the company, becoming the owner of this and other brands. Hastings celebrates a festival of summer annual called “Kool-Aid Days”, the second weekend in August, recognized as an official event in the state since 1999 by Governor Ben Nelson. A Kool Aid is known as the official soft drink of Nebraska. The six original flavors were cherry, grape, lemon-lime, orange, raspberry and strawberry.
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