Mountain Dew Logo — Mountain Dew is a refreshing citrus company manufactured by PepsiCo. It was originally promoted in 1948 only in the state of North Carolina in the United States, from 1964 it did in all that país.Su Mountain View name from one of the best known of California.

Mountain Dew is often criticized by health experts because of its high caffeine content. It was released to market Australian and Canadian, where he has included caffeine in their formula. Mountain Dew also contains tartrazine (called “FD & C Yellow No. 5″ in the U.S.), which can cause an allergic reaction in some people. The “light” version contains aspartame.

Initially it was promoted with the phrase “0% Moonshine” (Moonshine is illegally distilled whiskey. This was more or less a humorous way of indicating that it contained alcohol) and contained caricatures of Montagnards in the bottles until 1973. Currently, marketing is completely different: The target is young people between 20 and 30, and advertising campaigns of the product is associated with extreme sports.

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