Taco Bell Logo — Taco Bell is a franchise of restaurants from fast food, specializing in Tex-Mex cuisine. The chain was founded in 1962 by Glen Bell, and now belongs to the multinational Yum! Brands.

Taco Bell specializes in Tex-Mex cuisine. Among the cues that sells the group are a soft corn tortillas and tacos crispy corn tortilla (Crunchy Taco). Another difference is in the gorditas, other than the chubby real to be prepared with pita bread and presented as a normal block. Each one has different fillings like chicken or beef and sauces. In addition, serves burritos, salads, quesadillas and nachos.

Among the products the chain unrelated to traditional Mexican food is the Crunchy Wrap, a taco stuffed with crispy tortillas inside, and Enchirito, a burrito with spicy cheese similar to enchilada. The United States also markets the Mexican Pizza, a beef dish covered by two crispy tortillas that simulates a pizza, cheese rolls and rice. Taco Bell in the U.S. do not sell chips, although the establishments Dominican Republic, Canada and Spain if they can get.

In his struggle to make a chain Taco Bell for all audiences in the U.S., PepsiCo launched the slogan Think outside the bun (‘think beyond the ordinary’, also translated as ‘think outside of the bread’), reference to the difference between a hamburger bun to McDonalds and Burger King on the tortilla Taco Bell.

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