Toyota Logo — The Toyota Motor Corporation or simply called Toyota is a multinational Japanese. Toyota became in 2007 the first global car manufacturer ahead of General Motors, and it was speculated that in 2008 there would be a production and sales of approximately 9.8 million vehicles with increased sales. These predictions have come true, although the number of forced revisions and quality problems also have. However, this lead lasted until 2011, when there was a strong industrial recession in Japan, as a result of the earthquake occurred on March 11 of that year and others hit the town of Fukushima. Because of this, Toyota slipped to third place, giving the lead the very anta General Motors and with Volkswagen which took second place.

It is one of the “big three” Japanese challenge to U.S. automakers including Nissan Motor and Honda Motor with great success. It produces cars, trucks, buses and robots and is the fifth largest company in the world. The company headquarters is located in Toyota, Aichi and Bunkyo, Tokyo Japan with factories and offices around the world.

The company was founded in 1933 by Kiichiro Toyoda. Since then, Toyota has become one of the Japanese companies more profitable and successful and one of the leading corporations in the automotive industry by presenting the first in the industry Automatic Park commercially available (Advanced Parking Guidance System), a box of eight-speed automatic transmission, guide traffic in real time with dynamic reallocation of road and a four-zone climate control technology of infrared models in their division Lexus. It is also one of the few car companies that produced and promoted extensively on technology-based automotive fuel hybrid model as in the Prius, Toyota and even in the luxury car division Lexus. Toyota consistently listed as the manufacturer of one of the most reliable cars in the world according to surveys and analysis.

The headquarters of Toyota is located in Toyota, Aichi, Japan. Toyota also provides financial services through its subsidiary, Toyota Financial Services and participates in other lines of business. It manufactures vehicles sold in the United States under the brand names Toyota, Scion and Lexus. Toyota also has major investments in Daihatsu and Hino, and 8.7% of Fuji Heavy Industries, which manufactures vehicles Subaru.

In the second half of 2011, Toyota lost its leading global automotive market due to industrial recession succeeded as a result of earthquake that hit Japan on March 11 of that year. The losses calculated were around 29.9% of the total production of Japanese giant, which was also accompanied by the losses suffered by competitors Honda, Nissan and Mitsubishi. In monetary losses are calculated nearly 1.714 billion euros, as its revenue in the first quarter of 2011 was 9.9 million euros, well below the 1.724 billion euros in the same quarter of 2010.

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