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Adidas Logo — Adidas is a company multinational sporting goods headquartered in Herzogenaurach , Germany .The company originally called “Gebrüder Dassler Schuhfabrik” was founded by Adolf “Adi” Dassler , at the beginning of the decade of 1920 with the help of his brother Rudolf Dassler . They made shoes and slippers unmarked, and spiked shoes for athletes. Adi was the artist Rudi introverted and public relations officer. Both managed to place their products on the German team athletics. But the masterstroke was signing Jesse Owens, the athlete who glared at the Berlin Olympics in 1936. More