General Mills Logo — General Mills is a U.S. based in Golden Valley (Minnesota, USA) specializing in agribusiness. This is the sixth food group worldwide with a portfolio of over 100 brands, including many leading brands in their markets. On the French market, France General Mills markets the Häagen-Dazs, Green Giant and Old El Paso.
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The company history dates back to 1866, with the creation by Cadwallader Washburn’s first mill in Minneapolis, on the banks of the Mississippi. In 1869, Charles Pillsbury is investing in the market for flour, and take shares in a mill in Minneapolis with his brother and uncle. Charles Pillsbury affix four “X” and the words “Best” on its bags of flour, to highlight the quality of its products. More