Michelin Logo — Michelin is primarily a manufacturer of tires . Founded in 1889 in Clermont-Ferrand ( France ), with the development of bicycle tires , is the largest in the world along with Bridgestone . The company France has interests in various categories of motorsport , especially in the motorcycling World Championship and Rally .
The mascot of this company is called Bibendum , a white character that consists of many tires. The bulky form of this likeable character has led to call Michelin to excess adipose around the waist (mostly in Spain , Latin America they are called simply wheels or tires ). More