Duracell Logo — Duracell is a global brand to produce batteries and flashlights. Duracell is led by Procter & Gamble. The headquarters of this company is located in Bethel, Connecticut. Duracell is a factory that produces alkaline batteries in many common sizes such as AAA, AA, C, D and 9V. Size also makes the less used as AAAA (primarily for pagers, flashlights and measuring of glucose in the blood) and J size batteries (devices for the hospital). They also made a number of “button” batteries using zinc-air chemistry, used in calculators, hearing, and other small devices (mostly medical related). Duracell began selling Dane-Elec products such as flash memory in 2008.
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Duracell also manufactures specialty batteries, including rechargeable NiMH batteries and batteries for cameras, watches, hearing aids, etc. Their two main battery brands are “Coppertop”, marketed as longer duration, and “Ultra”, intended primarily for users of devices digital devices that need more power. Duracell also has a line of lithium batteries, chemicals and products, now manufactured outside the U.S.
In recent years, Duracell’s innovations expanded to include new battery designs with their prismatic batteries, which are prismatic rather than cylindrical. Prismatic cells were made available in alkaline and lithium designs. In 2006, Duracell introduced “Power batteries PixTM NiOx technology designed to deliver longer life in digital cameras and other high drain devices by up to twice the number of photos typically achievable with alkaline batteries.
Duracell Batteries are also bulk packaged for end users under the Procell brand. Duracell alkaline occurs in most sizes, such as AAA , AA, C, D and 9V. It also produces special cells such as NiMH, rechargeable batteries and batteries for cameras, watches, etc.. The two main lines of Duracell Coppertop are, with a long duration, and Ultra, aimed primarily at users who require higher power devices such as digital devices.
Duracell introduced most of the formats in everyday consumer batteries, including AA in 1960 and AAA in 1962. The company merged with Gillette in 1996. In 2005, Duracell became part of Procter & Gamble when it acquired Gillette. Official Partner of the World Cup 2006. The main competitor is Duracell Energizer.
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