Diesel Logo — Diesel is an Italian fashion company founded in Molvena by Renzo Rosso in 1978. In 2000 he bought Staff International, a holding company of Dsquared, Martin Margiela and Vivienne Westwood Red Label and more. Diesel also launched new brands such as Diesel Kids, 55 DSL and Style Lab.
The Italian brand Diesel is known for his jeans, and their advertising campaigns.