Pringles Logo — Pringles is a brand of potato- and wheat-based snacks originally developed by Procter & Gamble. Pringles are sold in more than 140 countries and have yearly sales of more than US$1 billion. In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond Foods of California, a deal which would have more than tripled the size of Diamond’s snack business. However, the deal fell through in February 2012 after a year-long delay due to issues over Diamond’s accounts. On February 15, 2012, the Kellogg Company agreed to buy Pringles for $2.7 billion. The sale is expected to be completed by summer.
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Pringles come in many flavors. Standard flavors include original, salt and vinegar, sour cream and onion, cheddar cheese, ranch dressing, barbecue and loaded baked potato. Some flavors were distributed only to limited market areas. For example, prawn cocktail, spicy cheese, wasabi, smokey bacon and curry flavors have been available in the United Kingdom. More