Smirnoff Logo — Smirnoff is a famous brand of liquor including the vodka, the Russian National Alcohol. The first Smirnov company was founded in Moscow in 1860 by Piotr Smirnov Arsenyevich. His distillery is the first worldwide to use the charcoal during the filtering process. In 1886 he received the title of unofficial supplier of the Russian court.

The founder Piotr Smirnov died in 1910 and his son, Vladimir, succeeded him as head of the company. The company develops and produces over 4 million cases of vodka per year. In 1917, during the Bolshevik Revolution, the distillery was confiscated and the family must flee. Vladimir Smirnov recreates a distillery in Istanbul in 1920. Four years later he moved to Lwów and started selling his vodka by the French name “Smirnoff.” The new product is a success, and in the late 1930s, it is exported in most European countries. A second distillery was founded in Paris in 1925.

The great crisis of late 1929 brought the family to sell in 1934 to an American brand, Rudolph Kunett. This moves the company to the United States. Thanks to effective advertising campaigns, Smirnoff vodka is one of the best-selling vodkas in the world. After the fall of communism in the 1990s, a descendant of Pyotr Smirnov Arsenyevich, in Russia itself, begins to produce a new vodka named Smirnov ( Смирновъ in Russian) who immediately proclaimed himself “The only real Smirnov.” After many trials, the U.S. company gets the Smirnoff brand.

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